Today's feature article is Reward
Your Customers
Read it below!
The formula for success for any
business is to get your customers to make repeat purchases. There are a number of
factors involved for getting repeat customers: pricing,
quality of products and services,
excellent customer service etc. One of the best ways is to reward your customers
for their repeat purchases. Here are three effective customer reward programs
you could implement:
Number Of Purchases
This program is based on the
number of purchases made by any customer. You could give away a free product or
service to any customer that makes ten or more purchases.
To make the program more
effective you could require a set time period that all ten purchases must be
made by.
Dollar Amount
You can require a certain dollar
amount be spent before the customer receives a reward. Tell customers if they spend
over $50 in one month at your web site they get a
50% discount on their next
purchase. You could also just reward one customer who spends the most every
month with a bigger reward like a vacation.
Points System
Reward customers a point for
every one-dollar they spend. Lets say customers can get a free computer for 300
points. That means customers will spend $300 dollars on your
products and services to get
enough points to get the free computer. To push slower selling products or
services just offer more points per dollar spent for those particular items.
The kind of rewards you give
should depend on what your business can afford. Cheaper rewards could be gift certificates,
coupons, clothes, or movie passes. Expensive
rewards could be jewelry,
vacations, bed and breakfast gift certificates, electronics or computer
equipment.
You may want to invest in a good
database program to keep track of your rewards program. I also recommend contacting
a legal professional for advice, set-up and the
structure of your rewards program.
I hope these ideas I've given you help make your business more successful.
Quote of the Day:
"All adverse and depressing
influences can be overcome, not by fighting, by by rising above them." --
Charles Caleb Colton
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